Coinciding with the first “Hamam Oshtoran” Animal Carnival, the creative competition and event “Oshtoran Marketing” will be held with the aim of identifying, showcasing, and supporting ideas and products inspired by camels and camel-herding culture.

“Oshtoran Marketing” is an opportunity to transform the cultural, economic, and local potential associated with camels from a valuable heritage into creative, marketable, and scalable products.

All producers, artists, craftspeople, women, young people, entrepreneurs, designers, chefs, business owners, and idea creators are invited to present their products and ideas in this competition.

Competition Categories

1. Food & Culinary Products

This category is dedicated to food products and culinary creations centered around camels, including:

• Various camel milk products
• Cheese and dairy products
• Sweets and desserts made with camel milk
• Ice cream and creative beverages
• Innovative food products
• Local sweets and foods made using camel-derived products
• New and creative food products with market potential

Note: Food products must meet the necessary health, quality, and food safety requirements for public presentation.

2. Handicrafts & Artistic Products

This category welcomes products designed and produced using camel-related resources or inspired by camels and camel-herding culture, including:

• Products made from camel hair and fibers
• Handwoven and creative textile products
• Camel-themed dolls and toys
• Jewelry and accessories
• Decorative and home décor products
• Works of art
• Functional products
• Graphic and artistic designs featuring camels
• Products inspired by camel-herding culture and lifestyle

3. Creative & Innovative Products

This category is dedicated to ideas and products that take a different and creative approach to one of the potentials associated with camels and transform it into a new and practical product.

In this category, particular attention will be given to innovation, usefulness, feasibility of production, and the potential to turn an idea into a real product.

4. Tourism Products & Souvenirs

Products that can be introduced as special souvenirs of the region and memorable keepsakes from the “Hamam Oshtoran” Carnival may also participate in this category.

Key characteristics include:

• Appeal to tourists
• Ease of transportation and storage
• Local identity
• Appropriate design
• Marketability
• Potential for local-scale production

5. Design & Packaging

Packaging will be considered an important part of the product identity in the competition.

Products will be evaluated based on:

• Visual design
• Creativity
• Quality of presentation
• Local identity
• Appropriate use of camel-related symbols and elements
• Market readiness
• Appeal to tourists
• Potential to become a recognizable brand

Judging Criteria

Participating products and ideas will be evaluated based on the following criteria:

1. Creativity & Innovation

The level of originality, creativity, freshness, and distinctiveness of the idea or product.

2. Quality

The quality of the raw materials, craftsmanship, production, and presentation of the product.

3. Connection to the Camel Theme

The extent to which the product relates to camels, camel-derived products, or the culture and lifestyle associated with camel herding.

4. Local & Cultural Identity

The creative use of the region’s culture, art, stories, visual elements, and local resources.

5. Commercial Potential

The feasibility of production, pricing, distribution, sales, and future market development.

6. Design & Packaging

The beauty, creativity, functionality, and quality of the product’s packaging and presentation.

7. Tourism Appeal

The product’s appeal to tourists and its potential to become a regional souvenir or keepsake.

8. Product Development Potential

The product’s potential to develop into a sustainable business and grow in the future.

Who Can Participate?

Participation in the competition is open to:

• Producers and business owners
• Artists and craftspeople
• Women and production groups
• Young people and entrepreneurs
• Chefs and food professionals
• Designers and graphic artists
• Cooperatives and community groups
• Idea creators
• Tourism professionals
• Local businesses

Participation is possible individually or as a team.

Competition Prizes

Valuable and distinguished prizes will be awarded to the winners of the “Oshtoran Marketing” competition.

Suggested award titles include:

• Best Oshtoran Marketing Product Award
• Most Creative Product Award
• Most Innovative Product Award
• Best Food Product Award
• Best Handicraft Product Award
• Best Tourism & Souvenir Product Award
• Best Design & Packaging Award
• Best Local Product Award
• Best Oshtoran Marketing Idea Award

A Special Opportunity for Winners

In addition to receiving prizes, selected products will have the opportunity to be showcased and presented at the “Hamam Oshtoran” event.

The purpose of this opportunity is to create a platform for:

• Increasing product visibility
• Introducing products to tourists
• Connecting with the market
• Meeting business and economic stakeholders
• Creating new partnerships
• Developing and commercializing products

Competition Requirements

1. The product must have a clear connection to camels, camel-derived products, or camel-herding culture.
2. Food products must meet the necessary quality and safety requirements for public presentation.
3. Products must be created or designed by the participant.
4. The use of other people’s ideas or works without permission or proper attribution will result in disqualification.
5. Products must be submitted to the secretariat within the specified deadline.
6. The judging panel will evaluate the products based on the announced criteria and select the winners.
7. The decision of the judging panel will be final.

Camel: One Animal, a Thousand Possibilities

“Oshtoran Marketing” seeks to showcase the often-overlooked potential of camels across the fields of economics, culture, art, food, tourism, and entrepreneurship.

The goal of this event is to present the camel not only as part of the heritage and everyday life of the local community, but also as a source of product creation, employment opportunities, and innovative businesses.

“Oshtoran Marketing” explores the journey of transforming heritage, culture, and local potential into products and markets.

Be Inspired by the Camel.

Create a Product.

Find Your Market!

Registration Information

Event Date: 19/6/1405

Venue: Soheili Global Village — Hamam Oshtoran Festival

Registration Deadline: 18/6/1405

Secretariat Contact: +989177669321

Secretariat Address: Soheili Village Municipality

“Oshtoran Marketing”

A part of the First “Hamam Oshtoran” Animal Carnival

We are looking forward to seeing your most creative camel-inspired products, ideas, and businesses.